Sales advisory · by referral

Build a founding BDR engine before you bet a salary on it.

For seed to Series A B2B SaaS founders launching or rescuing their first BDR hire. This is the work I did before the practice moved local. I still take it on, by referral.

Audit

I pressure-test your ICP, targeting, sequences and tooling, and pinpoint what is missing before you hire.

Build

ICP doc, messaging, sequences, comp plan and ramp milestones, ready on the rep’s first day.

Coach

I sit on the interview panel with a rubric, then coach you and the rep through ramp so the playbook sticks.

150%

of quota in my first quarter as a founding BDR.

At an early-stage B2B SaaS startup I built the outbound playbook from scratch and hit it. That same system, from ICP targeting through messaging and daily rep workflow, is what I install for founders making their first hire.

Fifteen minutes is enough to tell.

Bring your current sequences and your last two months of pipeline. I will tell you whether a hire is the answer yet.

Book 15 minutes